My Photo

Become a Fan

AddThis Feed Button

Your email address:

Powered by FeedBlitz

Blog powered by Typepad
Member since 02/2004
Related Posts with Thumbnails

« Conversations and Conversationalists in Social Media | Main | Co-promotion Reconsidered: The Recursive Attraction of Attention »


TrackBack URL for this entry:

Listed below are links to weblogs that reference The Commoditization of Twitter Followers:

» On Appreciation from Unfolding Leadership
Would it be too much to say that all growth emerges from appreciation? You or I take a class, for example, in music appreciation. We find ourselves becoming sensitive in new ways to the aesthetic value of music. Or we recognize one day wh... [Read More]

» Power Laws and Pyramids: Participation, Gratification, and Distraction in Social Media from Gumption
I've been thinking and reading a lot lately about the different ways we can participate in social media, how others' responses to the social media content we produce can promote a sense of gratification, and how this - and any... [Read More]


Feed You can follow this conversation by subscribing to the comment feed for this post.

Twitter Followers every month

You could have your twitter manged on a monthly basis and not have to worry about building your followers...just focus on what you want to say in your tweets and have thousands of followers listening and following you.


Joe, I realize this is an old post and I am late to the dance, but as someone new to Twitter (and full of skepticism), your insights and application of theory to Twitter and social media is an excellent introduction to the scene. One of my biggest concerns about social media is the commoditization of relationships, and the movement of identity from a narrative orientation to a database orientation. The excellent Danah Boyd article you pointed to has insights that have just started to dawn upon me as I am connecting with certain people on Twitter: it really is a public discussion with a targeted audience, and much to my surprise, I find it much more meaningful and appealing than Facebook blather with old high school classmates (sorry).

Another comment: I can say without a doubt that I have used Google search less since I started following certain folks on Twitter. I have been led to more wonderful sources in my brief time on Twitter than I could have possibly come up with on my own. I like to think of this as a revelation that humans are ultimately the best searchers; take that Sergey Brin! In other words, every like-minded person whom I follow has his or her own set of assumptions, perspectives, and expereinces that he or she has accumulated and perfected over an entire lifetime. Following their lead is much more fruitful for me than simply bringing my singular vision to the subject. Could it be that Twitter is an ideal venue for achieving Burke's ideal of consubstantiation? Well, I'd still prefer a weekend writing retreat with my ten favorite tweeters, but Twitter might not be a bad second option.

Joe McCarthy

Greg: thanks for the feedback and extension of the conversation. This post represents the highest effort to lowest response ratio of anything I've written on my blog. I suspect that many of the people who read it consciously or unconsciously follow one or more of the following practices, and/or do not [want to] see the dark side of desperately or casually seeking followers. I was tempted to subtitle it "how to write a blog post that no one will tweet".

Regarding your concerns about Facebook and Twitter, you might be interested in a post written by Jim Stogdill at O'Reilly Radar on Amygdala Farmville, in which he describes them as "Psychographic Marketing Honeypots ... disguised as a social network & a search engine".

Although I still have a love/hate relationship with Twitter, I am finding more value in and through it over time ... and less value in Facebook. However, I still find tremendous value in Google (making it a reciprocal arrangement, given Stogdill's argument), which enabled me to easily find out more about my newest vocabulary word: consubstantiation.

Looking the word up on Wikipedia and a couple of online dictionaries, I was initially led to wonder whether you intended a religious / eucharistic meaning here, but re-searching for "consubstantiation burke" led me immediately to what I believe is the more likely meaning you intended by consubstantiation ... at a Google Sites page, no less:

Intelligent beings have a symbolic understanding of themselves and of each other, and share knowledge through positively aligning their personal symbol-systems with the symbol-systems of others. Kenneth Burke calls the process of creating agreement based on meaning consubstantiation.

So, yes, I agree that Twitter can contribute to consubstantiation ... and am glad we were able to reach a state of consubstantiation here.

twitter adder

Twitter adder it is not impossible to obtain the largest number of followers on Twitter a celebrity. You can easily expand your network with the best opportunities boast Twitter. For example, Twitter Adder gets you all the latest topics and current hot tweeted and the world are interested in and follow. When Twitter followers reach your site make sure interesting, and they are sure to come back.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.


    This is a Flickr badge showing public photos from gumption. Make your own badge here.

Disqus - Latest Comments by gumption

World Wine Weblog