Rebranding Strands (formerly MyStrands (formerly MusicStrands))

Strands is the new brand - and name - for the company I work for, which was formerly known as MyStrands (which was formerly known as MusicStrands), and has offerings that include partyStrands and openStrands.

The change signals both a simplification - unifying the theme that runs through all of our offerings and activities - as well as a diversification - reflecing the broadening number and types of strands (digital representations of our interests, activities and tastes in a variety of media) that we are tapping into in order to help people discover new people, places and things they didn't know they'd love.

Merriam Webster offers a number of definitions for "strand"; the one that aligns most closely with Strands, Inc., is "one of the elements interwoven in a complex whole <one strand of the novel's plot>". The evolution of a company can be seen as a novel, and thus new strands of the plot of this novel will be revealed in the near future (and beyond). As usual, more about this new development can be found on the Strands blog.

Comments

[Sameer Ahuja]

Great! It seems the rebranding is coinciding with a product launch for moneyStrands, which I guess is a monetary recommendations site? Strands.com points to the moneyStrands site, which appears to be behind an "Alpha site" login currently.

[Joe]

Hi Sameer,

You are correct - moneyStrands, a recommender system for financial products and services, is one of the new chapters we will soon be publishing (more publicly). And, as you know, there will be other new chapters that will have more of a local angle (i.e., new innovations and other developments at Strands Labs, Seattle) :-).

Joe.